Posts tagged: link

Why You Should Add Your Site To Link Directories

By Byrd, August 19, 2010 7:36 am

Every website owner dreams of getting to the top position in the search engine results pages to increase the visibility of his site over the internet and to increase the amount of traffic that goes to his website. A lot of web masters try everything to improve their websites’ rank on different search engines.. Although the exact measurement of a website’s popularity with the search engine is unknown, the commonly accepted notion is that the page rank is a link analysis algorithm used by one of the most popular search engines, google.

You can choose to set up your links in link directories so that the search engines of the internet know about your site. Link directories help search engines make some adjustments in the web so that the contents of particular pages are found by people who use search engines to look for things to buy, places to visit etc. If your particular web site needs to increase incoming traffic, you should visit some good link directories to improve your page rank.

Link directory, blog index, free link directory etc are used by web masters to add links to their websites because these are considered very useful for promotion of a web page properly.. Here are some ways to select the best link directories to join.

A link directory should be popular with the search engines. How can someone join a link directory that isn’t detected by the search engines? Your link should never belong to any “bad neighborhoods” online, which usually means websites that the search engines have banned. Also, check the page rank of the link directory you want to join so that you know it’s a good place for your link to be.

Most of the link directories in the web are free to join. Some of these free directories, however, have high standards. One of the most helpful but the strictest web link directory is dmoz.org. Some directories accept payment in exchange of links. Almost all web directories have moderators. If you send your link for approval, someone will go to your website and judge if it’s worth listing in the directory

The design of any link directory should not be full of graphics. While link directories earn off the ads on their pages, these ads should never distract a user or a search engine bot. Besides, a minimal design and good navigation are the best ways to guarantee that your link will be found by humans and robots.

Ideally, a good link directory must list web site links by category and subcategory. This kind of hierarchy should be clearly visible on the sidebar for users to browse. Navigation from one category to the next should be effortless. Links must also be designed in a way that is different from the other text elements on a page.

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Are search engines male or female?

By Byrd, April 19, 2010 11:55 am

More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic.  But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman?Understand their gender can surely help us to gain a better insight into how to appeal to them. MSN is very clear: MSN is a man.  Everything about MSN is straightforward: do the right thing and you will be recognized.   Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you.  Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward.  I have gained #1 positions on MSN for moderately competitive keywords within a week of trying.  What you see is what you get with MSN: he is a man.  Is Yahoo a man or a woman?  I find it hard to decide.Perhaps it is a serial transsexual, or maybe just androgynous.

Sometimes   web hosting review is as straightforward as a man: do the right thing, pay your dues and join the club, no complications.   This happens to me on some of my keywords: I have followed the rules and gained my reward.On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere.For these words, she is a woman, immune to my blandishments. On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery.   If you want to penetrate deep into  hostgator   you need to learn the art of seduction.  Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google.  Sometimes I think not.   She is like a woman that is always just out of reach.  She will not reveal her secrets for even the largest bunch of flowers.   I know that I have the best content in my  Costume Hire company , more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. 

External Linking And Article Marketing – A Proven Method To Make Money On The Internet

By Byrd, April 15, 2010 12:31 am

When most of us hear “learn how to make money online” we’ve learned to run the other way. There are so many scams out there it’s easier to give up than get involved in yet one. But don’t give up yet! Writing is a great way to make some money online, and you don’t need to be a degreed journalist with newspaper experience, nor do you need to be an experienced reporter. You just need to be able to put a few paragraphs together on a subject that people are interested in. Nowadays, writing has become the premier marketing tool – not just an entertainment medium. Using external links and article marketing can be a boon to any business, big or small.

There are many ways to write for the internet. “Article” no longer means a front page news story. It can include anything from consumer product reviews, blogging, news group information, forum postings, website content, and even content for “real” web based publishing houses.

Essentially there are two ways to get noticed online writing articles. You can get paid, or you can do it for free. Each has pros and cons.

Check out some sites where you can submit content for free. These are ideal for article marketing purposes. These frequently offer more benefits, too. You usually get a byline, you can post a bio, and you can link to your website. This is a great opportunity for some self promotion – free! You do need to write about something, though. You just can’t do lengthy sales pitches. Write about topics that are germane to your business. You will be looked on as an expert on the subject.

Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Or if you happen to be a dog trainer you could write a series of articles on tips  to train your dog. At the end of each article you should have your bio (“Alec Wensel has been a  dog trainer for twenty years in the Chicago area…” and so on). Then, add your  website. If people like what you have to say, you’ll get customers!

Also check out sites that do pay. They are usually a little less generous when it comes to giving you a byline or a link.

Not many people get rich writing. Even Edgar Allen Poe died a bitter penniless man. With article writing, it’s all about marketing yourself and your business. However, writing for the internet isn’t about getting rich writing, per se. It’s all about advertising what you have to offer. Try some viral marketing with your emails, too. Put a link at the bottom just like Hotmail has done for years, and direct readers to your site or at least your phone.

Are you a mortgage broker? Hair dresser? Computer repair tech? There’s nothing like adding a link on your emails with either special promotions or a link to your website. You will get customers!

Using External Linking To Promote Your Website

By Byrd, February 24, 2010 9:16 am

What are External Links – External links are navigational tools which redirect traffic from one website to another. They are hyperlinks developed with the aim to direct and redirect traffic from some sections of the website to another. They may also be used to direct traffic from an external source such as third party websites. Links are very useful for search engine optimization. External links may also be used by a writer posting articles in various websites to connect their work.

Purposes of External Links – These are important aspects of online and website marketing and promotion. They serve to furnish websites with increased visitors. An online surfer seeking for information may use search engines to identify related content online. External links are used by web crawlers to map out and register new information for search engines identification. Other ways of using external links is through article linking. This process may help writers link up their postings in various websites.

Providing Quality Content – Not all contents are useful to internet users. Some are packed with important information which has value to website users. The better and more informative an article is, the more likely that other publishers or online content providers may want to link up with the article. So it is always very important to elevate the quality of the content in the first place.

Ways to Place your External Links – All external links have one purpose. They drive needed traffic to one’s website. One method which is often used is through article marketing. Once the article captures the interest of the reader, chances are very high such reader may click on the link to the rest of the article.

Advertising and Marketing – There is no doubt that Search Engines today play a key role in product sales and marketing through the internet. Keyword optimization could help in linking content from different sources. This method may help to link specific sections of the website to other websites with pertinent information. The best way to achieve such objective is through search engine optimization incorporating careful keyword research and selection.

Search Engine Ranking – A publisher may also benefit from using external links to boost their ranking in search engines. The often preferred technique to attain this goal is through search engine optimization. Several keywords are more search engine friendly. Linking articles to search engine friendly key words and phrases would undoubtedly increase web traffic to such websites in the long run.

Back-Link Builder – Now that you have understood the significance and importance of external links, the next step is to know how to build external links. The good news for you is that some computer software programs such as Back Link Builder can be used to identify specific websites which have similar content to those in your website. Many website operators are interested in linking informative content and articles on other websites as well. So they may welcome your links and would be glad to exchange links with you as well.

Link Popularity and PageRank (PR) misconceptions

By Byrd, February 20, 2010 10:12 am

In this article I’ll try to demystify Link Popularity (which is also called SEO)and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples. Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier. Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines. Link Popularity is only one of the many factors (good content, number of pages, text, anchors, internal links, static URLs, keywords, meta tags, and many, many others) that are used in calculating your place in a search result page (ultimately, this is what all of it is about - how findable you are in a search). PageRank (PR) is specific to Google and is a trademarked proprietary algorithm. There are many variables in the formulas used by Google, but PageRank is primarily affected by the number of links pointing to the page, the number of internal links pointing to the page within the site and the number of pages in the site. PageRank focuses strictly on the quantity of links and is directly influenced by the PageRank of the pages that are linked.

PageRank – as the name suggests – is specific to a web page, not to a web site. Every page on your site has a PageRank and every one is different, based mostly on your linking system. Generally – but not always – the goal is to achieve maximum PageRank on your main page, the one people hit when first entering your site. You can check the PR of a page by installing the Google toolbar in Internet Explorer (the “official” way), a PR checker extension in Firefox, or by using one of the many online utilities, such as the one at http://webhostingreviews4u.com/(which also checks Link Popularity and presence in DMOZ). In Google only, PageRank is one of the factors that influence Link Popularity. PageRank (PR), developed by Google founders Larry Page and Sergey Brin at Stanford University is considered to be the heart of Google's software. PageRank solves an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives and by the PR of web hosting New Zealand page which casts the vote.

Correct Keywords Placement Is Easier To Attain Than You Think

By Byrd, February 19, 2010 8:49 pm

Recognize what words your customers can use when searching.
You may know what your customers search for. If not, notice out. Is it an outline of “pants” or “jeans?” One may be searched a lot of often than the other, however why not target each? How about “government gifts?” Maybe “desk accessories” will broaden your net web site selling strategy.

Raise all kinds of people. Get recommendation from folks in all walks of life including management, employees, customers, vendors, friends and family on how they might rummage around for effective search engine positioning keywords. Raise them how they might search for different product and services. It’s extremely not concerning what you think they would search for, its concerning what they think. Believe me, they’ll many times be two totally totally different things.

Once you have got successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Additionally bear in mind that keyword placement is important. Try to place as several keywords as possible in the start paragraphs, and in fact the title line.

The upper the value of the keyword the more competition you may have. Each SEO utilizes tools similar to the Overture Keyword Suggestion Tool and additionally apprehend the price of a keyword. The lower the price of the keyword the less competition we have a tendency to can have.

We tend to don’t want to aim to low but we additionally do not want to aim to high. We tend to need to search out a middle ground. For you which will be a keyword with a worth of no less than 1000 and only 10,000. It will be up to you to determine what you deem reasonable.

Additionally, the keywords should seem frequently throughout the opening Web page. It’s particularly important that they appear frequently within the gap paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and can cut back your page rankings. Tools are offered to help with optimal keyword density. However, avoid software that writes the location’s pages. Search engines can sniff these out, too.

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Copywriting For Search Engines & Directories

By Byrd, February 19, 2010 8:49 pm

To get optimal listings in search engine and directory queries, keywords and key concepts should be placed strategically throughout your internet pages. To summaries, you would like these words and phrases in:

1. Title tags

2. Meta-tags (keywords and descriptions)

3. Headings (if used)

4. Body text, and

Alt-attribute within the image source tags
When on-line marketing professionals optimize a web web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the location to the search engines. Most of their time should be spent on researching, writing smart copy that can index well in search engines, and writing thorough, correct descriptions for directory submissions. Sensible net copy must contain well-researched and varied keywords and key ideas based mostly on a net page’s topic; accurately reflect the web pages’ content; and be strategically placed throughout a web page as mentioned above.

Most sales and advertising “fluff” ought to be eliminated.

Here’s an example (and one of our pet peeves). How many of you have seen this scam, “Place your printed brochure on the web!” Print advertising copy contains a lot of “fluff” phrases such as “service that is second to none.” Search engine analysis? “Service” may be a stop word in some search engines and can be ignored in an exceedingly search query. “Second to none?” How many folks do you know extremely search using that phrase? After we are wanting for one thing on the web, we are visiting type in specifically the type of product or service we are trying for, not sales and advertising “fluff.”

Web copywriting should contain keywords and key concepts without all the “fluff.” Web copy needs to flow and be strategically placed to induce your web pages ranked well in search engine and directory queries. Your potential customers can conjointly appreciate being able to find what they’re looking for as quickly and easily as possible. That is just sensible customer service.

The just once that web copywriting is extraordinarily important is your website submission to Yahoo. Although Yahoo reserves the correct to vary or modify the site description you send them, if you’ll be able to submit a well-written description containing your most significant keywords and key ideas without word stacking, Yahoo will doubtless keep most of your description intact.

Smart copywriting is a necessary element of each on-line and offline marketing. If you do not have expertise in writing sensible copy for the internet, we advocate that you just rent an on-line selling consultant to initially write the copy for you. Then you’ll learn from the copy you paid for. The additional apply you get at internet copywriting, the better you’ll get at it.

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Automatic Reciprocal Links Exchange: Forget Lousy ten% Link Exchange Response

By Byrd, February 19, 2010 8:49 pm

Link exchange is very useful in building valuable business contacts and obtaining higher rank with search engines. But those that tried to use traditional link exchange strategies face a terribly sad fact – only 10% of link exchange offers sent to relevant net sites get response. All the remainder goes to trash bin; efforts wasted.

Why this statistics follows most of link exchange cases?

The market of link exchanges is overwhelmed. Those who assume that’s it attainable to urge few hundreds of reciprocal links and get 1st position inside a couple of days spam internet sites like crazy. I personally delete over ninety% of link exchange offers that are sent to my web sites as these offers are completely irrelevant.

Still, quality link exchange will be a smart boost to any web website to abandon all hopes with it. And there is a big place for increasing the conversions of your link exchange offers.

How to increase the conversions of link exchange offers?

Attend secret gardens where internet sites are eager to do link exchange. No link farms, no link pyramids, no link MLMs. Use the link exchange potential that has been at your hand all the time.

Keep in mind a few years ago Net market had a boom of automatic link exchange directories? Hundreds of thousands of internet sites grabbed the distinctive opportunity to automate their link exchange. And currently virtually each niche has net sites that use different automatic reciprocal link exchange scripts or software.

And these sites are super highly responsive to relevant link exchange offers. And with many sites you can get your link on their link exchange page at intervals a jiffy – usual link exchange copy and paste routine which will easily be automated.

Edges of harvesting on the net sites with automatic reciprocal link exchange directories:

– increased motivation for relevant link exchange;
– huge number of internet sites in any niche;
– your link can be standing on static pages (smart for indexing);
– big field for automating all routine on finding web site-partner and exchanging links with it.

On internet sites with automatic link exchange scripts you’ll forget regarding ten% response to your offer regarding doing link swap. Link exchange involves the new level. And with quality link exchange you’re destined to determine the increase in targeted free traffic from search engines.

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Google Patent Application ?Linking

By Byrd, February 13, 2010 4:50 pm

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don’t speak lawyer. Google’s Link Evaluation It is well known that Google uses links as a significant ranking element. Although the patent application doesn’t dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches. Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is legitimate. The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that right go into evaluating links to a site. Factors that right?be considered include:

1. The anchor text of the link.
2. The discovery date of the link.
3. The growth rate of links to your site.
4. The rate at which links to a page appear and disappear.
5. The age of links with older links carrying more value.
6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.
7. Link growth that is constant is optimal.
8. Sudden bunches of new links will be devalued as spam.

A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists. A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.

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Search Engine Optimization And LSI: The Truth

By Byrd, February 10, 2010 7:41 am

Several individuals are confused by search engine optimization and LSI. What’s LSI and what has it to try and do with SEO? Of course nothing. That’s right – nothing. Zilch. Fully nothing whatsoever. Therefore why all the fuss? Through ignorance and doable subterfuge.

LSI stands for Latent Semantic Indexing, a term that has no meaning whatsoever. There is a term referred to as ‘latent semantic analysis’ that is the analysis of the hidden which means of text and its rationalization by means that of an analysis of the approach that different words within the passage are used. The code for each letter in an exceedingly word is analyzed, and the word thereby identified. There are certain known juxtapositions of bound words that give a that means to those words, though all may not be what it seems.

For instance, is I ‘bought an apple’, did I purchase a computer or a bit of fruit? That only becomes apparent when the rest of the semantics of the passage is analyzed. The word semantics suggests that the that means of words in the way that they’re used. As an example: “I bought a dog lead for my German shepherd” indicates {that the} German shepherd may be a dog, and not a Teutonic gentleman looking once sheep. It is the rest of the semantics within the text that makes it clear what the term means.

Take another example: “spiders crawl the net wanting for ….”. What does this truly mean? Is that the passage relating arachnids seeking flies or search engine spiders trying for specific keywords? Only the remainder of the text will build this clear. What will the term ‘the history of locks’ talk to? If you found a web site with that title, what topic do you think that it’d cowl? The history of canal locks? The history of door locks? Only an analysis of the remainder of the text within the page would tell you that, and that’s what LSI is. It is not ‘latent semantic indexing’ however ‘latent semantic analysis’.

What the term relates to is the flexibility of search engine algorithms to see the relevance of your content to the search term used by the search engine user. Someone looking out for the “history of English canal locks” dos not wish to be presented with a web site entitled “the history of locks” that is an authority on jail locks. The algorithm analyses the text on the page and decides the topic from the word used.

It additionally ensures {that the} content of the page has relevancy to the keyword, and does not only comprises a nonstop repetition of the keyword, as many sites did previous to Google’s algorithm change. Of course, this sort of research put paid to the software that generated thousands upon thousands of websites and page content from one template containing no content in any respect to speak of however a form of words into that any keywords may be entered. Thus, “info on dogs is offered everywhere the net, and dogs are a well-liked topic with many websites providing information on dogs”.

Any keyword you’ll be able to think of may be use in place of ‘dogs’ and also the content provides no data whatsoever. That’s typical of the rationale why Google introduced the LSI algorithm, even though the term is meaningless to the webmaster. Except for the fact it ought to extremely be termed latent semantic analysis, LSA, and not LSI, it’s an analytical technique, and analytical techniques cannot be used by anybody to improve their website. You cannot make a web site LSI compliant, however you’ll write a internet page with good content that is relevant to your page title. You’ll be able to embody varied data and good English, rather than endless repetitions of the keyword, and thus allow the search engine spiders to perceive what your web page is about.

How many keywords are too many? You tell me! However, there’s a growing body of proof that you must use the page keyword once within the title, however it ought to not form the title. So, if your keyword is “write articles”, your title ought to not be “Write Articles” however “The way to Write Articles that Generate Traffic”.

You ought to then use they keyword just the once in the primary 100 characters of the body of your text, and once more in the last paragraph on the page. Google will hunt for it in these positions. Maybe once a lot of each five hundred words, but not more than that. Keyword Density is old hat and irrelevant. I’ve got had better results doing that than using a 1% or a three % KD. That will equate to between five and 15 keywords during a 500 word article compared to the three that I might use.

You don’t should believe me in fact, but if you don’t then I bet my listings are above yours!

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