Can a person know whether a traffic source will work for them befor they ever try it? Knowing this is 95% of the battle.Check any traffic source you’re using to make sure the following things are in it.
“Ease of Use” To run your business, you have 100s of responsibilities and your time is your most valuable resource. Some traffic methods are very complicated and are not worth your time unless your a technical background. outsource whenever you can. Don’t use them yourself. It shouldn’t take you more than a few minutes to understand how to use it, and it shouldn’t require research or an understanding of marketing beyond what you already have.
“Targeting” This factor is probably the most overlooked of them all. Niche Specefic Targeting means the ability to choose a specific group of prospects or customers that have something in common and to promote to them only.
The more targeted you can get, the better, as long as it fits your market. If you market an information product about Traffic Generation , “niche traffic” is more targeted than “Internet traffic”, although “traffic niche traffic” is better. Many marketers focus on quantity over quality, and that’s a BIG mistake. Hundreds of visitors that are not in your target market are not worth anything 99% of that traffic will be completely useless. Promoting your offer to market catagories of unrelated irrevelant consumers is a waste of time. qualified traffic equalies greater conversions .
“Continious and Growing” Traffic must be continuous or grow virally. That means that the traffic either keeps coming in day after day, or it grows bigger over time or both. If it does this automatically, that’s the best type, but as long as it’s scalable in some way, that’s what you’re looking for. Then when you find what works with a traffic source, you can just increase the traffic to increase the results. Small results from a small amount of traffic equals huge results with a huge amount of traffic. It’s that simple. If the traffic source cannot be ramped up or is limited in any way, then its value is limited.
“Affordable” This factor is self-explanatory, almost. The key in measuring the affordability of a traffic tool or source is not based on its price or how much you pay for it. Affordability is measured by subtracting the cost from the benefit (revenue, sales, subscribers, or whatever you’re aiming for). Specifically, a traffic source that costs you $1 generates $15 in profits not only costs you nothing but actually makes you $14. make sure that the product or service does not cost more than it’s worth.
” Real and Non-incentivized “ This is another largely overlooked but vitally important factor. Incentivized traffic is when visitors get a reward or compensation for viewing your ad. Examples include traffic exchanges, safelists, and any other traffic source that motivates people to see your ad with something other than what your ad is promoting. your problem is to intrest the consumer in the offer instead of the free gift. For real results, you need real niche specefic traffic. offer products or services to consumers who have a intrest in your offer.
” Automatic “ You need a traffic source that once you set it up, it will continue to run by itself without continuously repeating steps or manual tasks. you need traffic continuously. traffic solutions build quality traffic and traffic keeps coming in while you work on other things.
” Conversionable’ No amount of traffic means anything unless you make conversions equal signups or sales. Conversions are actions taken by your prospects, either joining your mailing list or buying a product, or making referrals for an offer. Conversions can be any action that you want your prospects to perform. get visitors to take action.driving traffic to your website will get you visitors. 100 targeted niche specefic visitors is better than 100,000 non specefic general catagory visitors.. Now you know the most critical factors to look for in any traffic product or tactic.
The truth is that you need the traffic to do half of the work and allow your sales copy to do the other half. you need to streamline visitors encouraging them to subscribe. You need strong marketing materials to do it an engaging ad, a persuasive squeeze page, a killer sales page, quality free content, and high-demand paid products or residual income products. You need traffic with these critical factors and a process for converting it. Without both, you can’t optimize your marketing for maximum profit. general traffic is a waste of money. The best traffic in the world without a process that turns visitors into subscribers and customers won’t make you any money. A traffic tool with all of the critical factors that have been discussed in this article does exist
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