Google Insights Tutorial SEO Search Engine optimisation

Have any of you read Google’s application for a patent on their search algorithm?. These reports have certainly produced a great deal of stir as well as uneasiness on the worldwide Web population and Internet marketing. For instance, link spamming was argued quite extensively in the application. The United States Patent Application (#0050071741) has set comprehensive boundaries on excessive link building which I support since of the advent of Linking Psychosis.

PART OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:

But what I have noticed about the document is how they assign the importance of web pages by by putting premium on its popularity over time. I don’t believe in the notion that being more popular ought to be taken as having a superior importance but this seems to be what the application paper say.

One more interesting component in the application is the way they will rank a website resting on the categories of advertisements appear on your site. So, if a well-known advertiser like Amazon ran an ad on your page, then this will get high ranking for your website. This is a huge bonus for websites that get to have high-profile corporate names place ads on their pages. But the question is that lets say you have certain products or services for sale on your website, would you run an Amazon ad for the same products or services just to get high ranking? Have you imagine promoting the competitor’s products or services just to rank higher on search engines? Come to think of it, I wonder how Google will select the online business who will provide the higher rankings to the websites where their ads are displayed. For me this is another case of giving additional value to being big and popular rather than looking into the attribute and importance of a website. The application as well talks about previous facts related to a website ranking in a certain point of time, emphasizing how its popularity suddenly increases specially when it comes to website visitors every time the website is 0 and the way it subsequently modifies its rankings.

One more factor that is worth mentioning is determining the value of pages based on user maintained and generated data that scans through your browser’s bookmarks and favorites. Now that makes me wonder if this algorithm aspect is within the limits of user privacy. Would you allow Google to look into your computer and see what sites you have bookmarked and placed in your ‘favorites’ folder?

CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?

Furthermore, Google will also take note your browser’s cache files as a resources of calculating the value of a website. The paper also suggests that search engines will observe cookies to find out the changing interest (could be upward or downward) of a particular web page. This could also invade the boundaries of privacy as well. The application document ,in addition, has an entry on imposing additional penalties on up and coming websites by assigning them inferior ratings over a prolonged period of time. For algorithms that are not seen and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the rationale, then it would be crucial to basically expand the lifetime of your domain name registrations since it will give better ratings. If approved, this will also change the domain name business given that domain name registrations will become an influential component in a determining a website’s ranking. This proposal could result in domain names being be bought and sold rather than being left to expire at the end of their registration periods. Do we see the selling of domain names as becoming a profitable business? We’ll find out over time if that happens.

THOSE STARTING TO LEARN SEO SHOULD KEEP THIS IN MIND:

The patent application paper also inserts that it will be imposing penalties to sites that are associated with ‘illegitimate’ domains. I hope they obtain a method to establish if the links are from competitors that want to destroy a site by purposely linking the competitors’ sites to ‘illegitimate’ domains. With all the talk about links associated with quality page rankings, it appears that older content will suffer a lot because it is not new and as a result it will likely be on the losing end when it comes to getting new links. But then again if the content is still valuable and applicable then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are very important factors in shaping rank. This means that if links accumulate, they would differ as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.

SUPERIOR CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:

One last major entry in the application document is the ‘clickthrough’ information that Google determines from their search engine results that confer sites higher rankings if they get superior ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google can check the number of times that a site is clicked through from the search results page and even the amount of time that site visitors spend looking at the document in the link. This is how Google gets some of the data on the way a page is ranked. With all the interesting things mentioned in the patent application document, I imagine it would be a lot more exciting to listen to the people’s reactions to the content of the document. So get ready to hit the forums and see what the people have to say.

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