Whilst the recession is, at last, showing signs of recovering; driving new business and retaining customers continues to be a battle. Subsequently, marketers are working overtime with a host of strategies. Key amongst these, Twitter is winning a lot of new business.

If, by chance, you aren’t familiar with Twitter, you can easily locate a quick introduction to Twitter online.

That is not to say that other platforms do not have a place; of course they do. That doesn’t mean you couldn’t add another plum to your pudding.

However, the beauty of Twitter is in its ease of use; for readers and posters alike. Other than changing a few settings once creating your account, and the occasional background change; you can do everything from your tweet entry box.

Whether you wish to transmit to the world, to one particular follower, or simply urge somebody to post something; it can all be done from the tweet box. Nice, simple, clean.

Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly. If you have your own website or blog, you can also attract very relevant followers by posting a follow me button on it.

Because of this ease of attraction, it is unlikely that many businesses would argue against its use. Whilst many businesses may benefit from membership more than others; that is not a reason for not being twitted up and getting your musings out there.

Whatever your missio0n; whether to generate footfall to a new hotel, or win more writing contracts; Twitter is the choice of the present.

Twitter is likely to be overran at some point in the future; but it needs to be considered alongside the likes of Google, Amazon, Ebay and so forth; it isn’t going to fly away just yet. No matter your need; for financial gain or to seek other likeminded individuals to fight your cause; your organization will do far better with the bird on your shoulder, twittering away merrily.