5 Common Mistakes of Website Design

By Byrd, February 9, 2010 6:39 am

Huge Mistake #one: Creating a Website with Flash — Did you recognize in a very recent study, prime net marketers discovered that having a website created with Flash, truly decreased the response from prospects and customers by as much as 370 %?

Here’s why: Your prospects and customers are possibly visiting your website using all sorts of various computers, association speeds and net configuration settings…

What may look great to 1 visitor may not even seem for one more! You may very easily have shelled out tons or perhaps thousands of dollars to own a website created using the Flash technology, solely to search out out that some of your guests can never see it! (Not to say the loading times can cause your visitor to shut your web site, never to return again.)

Huge Mistake #a pair of: The “Net Catalog” Approach — You see this everywhere. Smart, honest and hardworking businessmen and ladies get online to sell their products or services, and have a web site created for them that contains a link to simply about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to depart anyone out. If they are available to my website, I wish to form sure I have what they’re trying for…” — This means of thinking could not be further from the truth.

Here’s why: There’s an ancient rule that goes back to the terribly starting of direct-selling on the web, taught by the richest, most legendary and well-respected internet marketers of all time…

“After you provide your prospects too many choices, they become confused and aren’t certain what to try and do next. Confused individuals never purchase anything.”

Huge Mistake #3: Optimizing Your Sales Web site for the Search Engines — You may see this taught in nearly every “net promoting” course, manual or eBook out there… “You want to optimize every page of your website for the search engines!” — After all, this false teaching is accepted as ‘gospel truth’ thus typically that most internet designers will provide to do this for you at no, or little further cost…

What they do not perceive is that bound words and phrases should be either re-worded (to make it “keyword made”) or taken out utterly, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: Once you or a employed net designer optimize your sales page (i.e. any internet page designed to sell your product and services) to induce the next listing within the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) simply to get those higher listings. Certain, this can bring you a lot of traffic — but what good is all the traffic in the world, if your guests arrive at your website and aren’t compelled enough to read why they ought to order your product?

For years, it’s been taught that you should continually try to seek out a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your merchandise and services…

Wrong Once more! — The reality is that you should never optimize your sales page for the Search Engines. Instead, you should produce little “entry pages” for each keyword connected to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to try to to this quickly and simply and obtain *massive* targeted traffic from the Search Engines – while not ever *touching* your sales site!)

Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly facilitate us to visualise a explicit scenario or circumstance, product or service… However did you recognize that having a graphically-driven website can actually distract your visitor off from your sales message?

After all, your sales message (or “net copy”) is The #-one most vital issue during a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you have just lost another sale.

Here’s why: You’ve got got approximately seven seconds from the time your visitor arrives at your website, to the time they decide whether to shop for your product, get more info or leave. If you’ve got a graphically-intensive website, your web site will possibly still be loading past your seven-second time limit.

That’s a “client-killer” in and of itself – but, the 000 reason lies within the fact that the larger, brighter and more lovely your graphics are, the more they can distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a procurement, and losing a customer.

Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers haven’t any plan how to form cash on the internet, with something different than their style services. It is not their fault – they merely don’t have any or terribly little marketing and sales experience. Once all, they’re just website designers…

But, having your web site designed by somebody with Zero net selling experience is like shopping for a street-car while not an engine… it won’t go anywhere, and it will just waste some time and money!

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